Project
Anthem Sports is a leading online retailer of brand-name sporting goods and equipment. They approached PPWD to revitalize their presence on search engines after seeing a consistent decline in organic traffic due to increased market competition. Our strategy focused first on addressing various technical SEO issues, followed by optimizing on-page content with engaging, keyword-rich copy that emphasized the key benefits of their athletic products.
The Result
Since working with PPWD, Anthem Sports’ search rankings have improved significantly for hundreds of keywords on Google and Bing. As a result, the sports equipment brand has experienced a strong increase in organic traffic, user engagement, and website conversions. PPWD continues to monitor the performance of targeted keywords while refining the on-page content to drive even greater ranking improvements each month. Anthem Sports is just one of many clients who have successfully reversed their declining organic traffic with the help of PPWD’s SEO experts.
