Get your brand in front of billions of potential new customers on major social media platforms like Facebook, Instagram, and LinkedIn.
93% of marketers use social media ads in their marketing strategy. The simple reason for this is because social media has proven itself as a lucrative channel for brands of all sizes and budgets. And today’s social platforms are now more advanced than ever, giving marketers the tools they need to push their creative boundaries and engage with users in a way that resonates with them.
The paid social experts at PPWD are highly experienced and have managed campaigns for many clients across various industries. We know what it takes to reach your ideal customers on social media and drive serious ROI. We will grow your bottom line with a strategic and customized plan that is built for maximum engagement and long-term growth.
Advantages of Social Advertising
Unique Ad Formats
Social media is a channel where you can present your brand with dynamic and captivating creative ad formats. Facebook and Instagram in particular are highly effective in their use of imagery and video. If you ever advertise on these networks, it is likely you will want to test how your audience responds to unique ad formats like carousels, slideshows, or videos. They present ads in a more interesting format than a typical banner display ad that you might see on a publication news site. They are also much more contextually relevant, since the ad’s formatting has a native feel that blends in with the layout of the network’s interface. The attention-grabbing visuals are a featured highlight of social media advertising and are perfect for showcasing your brand with visual storytelling.
Sophisticated Targeting
One of the greater benefits of social media is its very accurate first party data. Millions of social media users regularly provide valuable, up-to-date information on their profiles that describe their interests, hobbies, and behaviors. Advertisers can tap into this highly accurate information, and create audiences based on demographics, interests, affinities, life events, and more. By contrast, if you are a B2B business more suited for LinkedIn advertising, you have the opportunity to leverage a number of highly valuable firmographic and career-related data points like place of employment, industry, job function, and other professional criteria.
Personalization
Personalized advertising through remarketing / retargeting is one of the most effective marketing strategies out there. When you can reach users who have already come across your brand, you are much more likely to generate a conversion. In fact, retargeting advertisements are 70% more effective than traditional prospecting methods. On social networks like Facebook and Instagram, the ability to retarget can be even more effective because these networks are so often visited before and after consumers browse other sites.
The way social retargeting works is fairly simple. Networks provide a tracking pixel that is placed throughout the website that the advertiser intends to drive traffic to. For Facebook and Instagram, this tracking code is known as the Meta Pixel; on LinkedIn, it is called the LinkedIn Insight Tag. These tracking codes send valuable information of user site activity back to the ads management platform. Marketers can then use this data to retarget users based on how they have interacted with your brand, leading to smarter and more effective personalized engagements with prospective customers.
PPWD’s Social Media Advertising Services
Whether you are new to social media and interested in testing it as a potential marketing channel, or you’re frustrated with past campaign performances, PPWD can transform your strategy and unlock the full potential of your business. We know how to navigate the ever-changing complex landscape of social media, and we have worked with companies of all sizes and industries. From small start-ups to enterprises, local mom-and-pop shops to national corporations, we can take what we have learned and leverage our experience to your benefit. We will use the effective, intelligent features of social platforms to generate clicks and conversions, reduce costs, and drive a powerful return on ad spend.