Project
Chris Gasbarro is a third-generation member of a family recognized for their expertise in fine wine and spirits in Southern New England. Chris Gasbarro’s Fine Wine & Liquors approached PPWD to manage their Google ad campaigns, aiming to boost both online traffic and foot traffic to their physical stores. To achieve this, PPWD implemented a multi-faceted strategy that promoted Gasbarro’s products through Google Search and Google Shopping, effectively reaching potential customers at key moments when they were ready to purchase.
The Result
This approach led to an exceptionally high conversion rate and increased sales. The performance reports indicated a significant increase in website visits and calls generated from ads. We continue to refine the SEM program while also providing website maintenance and support to ensure their digital presence operates at peak performance.