Project
Founded in 1966, G & A Plating Company specializes in decorative metal plating services for the jewelry, emblematic, hardware, and decorative art industries. To modernize its online presence, the company approached PPWD to revamp its website and implement a targeted marketing strategy.
The Result
PPWD designed a complete re-theme of the G & A Plating website to better showcase their services and enhance user experience. In addition, to increase visibility and attract new business, PPWD developed a tailored Pay-Per-Click (PPC) strategy. Through comprehensive keyword research, PPWD identified high-traffic, industry-specific search terms related to metal plating services. PPWD continues to manage and optimize Google Ads campaigns, making adjustments to improve performance and ensure that the website reaches users actively searching for metal plating solutions.
As a loyal PPWD client, G & A Plating decided to refresh its website design in 2022 to stay current with modern website trends. By 2024, the company has seen substantial improvements in key performance indicators, thanks to the ongoing PPC strategy. These include a significant increase in contact inquiries, more phone calls, and a noticeable rise in traffic driven by PPC ads.
