Project
Founded in 1947, Naughton Insurance has established a solid reputation as a trusted provider of insurance solutions for the Motorsports and Amusement Industries across the United States. In 2022, the company set out to modernize its online presence by launching a new website and revamping its marketing strategy to broaden its reach and drive business growth.
The Result
To address Naughton Insurance's goals, PPWD developed a comprehensive organic SEO strategy focused on boosting online visibility. Through thorough keyword research, PPWD identified high-traffic, industry-specific search terms, particularly those relevant to amusement and entertainment insurance in the New England area. The strategy centered around targeting local, high-value keywords for the region. Currently, PPWD is actively managing and optimizing these organic keywords, making continuous adjustments to maximize site performance and attract users actively searching for insurance solutions in New England.
In 2024, Naughton Insurance made the decision to redesign its website, adding six new service pages and optimizing it for organic SEO. This overhaul has led to significant improvements in key website metrics, including higher traffic, longer user engagement, and better keyword rankings. By combining a refreshed website with a strategic marketing approach, the company has successfully strengthened its online presence, fostering growth and attracting new customers.
