Project
Founded in 1931 and still family-owned, Providence Yarn is a leading supplier of industrial synthetic yarns, serving manufacturers across the United States, Canada, and around the world. The company sought to modernize its online presence with a Pay Per Click (PPC) marketing strategy to expand its reach and attract more business.
The Result
To meet Providence Yarn's needs, PPWD crafted a comprehensive PPC strategy aimed at enhancing online visibility. Through in-depth keyword research, PPWD identified high-traffic, industry-relevant search terms for the industrial synthetic yarn sector. Targeted PPC campaigns were then launched to drive qualified traffic to the site. Currently, PPWD is actively managing and optimizing paid Google Ads campaigns, making ongoing adjustments to maximize performance and ensure the site attracts users searching for industrial textile products.
As of 2024, Providence Yarn has seen significant improvements in key website metrics, including increased contact inquiries, more phone calls, and higher traffic from PPC ads. The combination of a modern website and targeted marketing efforts has successfully helped the company grow its online presence and reach new customers within the industrial yarn sector.
